Most filmmakers are still playing the old game. Make the thing. Shop it around. Beg somebody to distribute it. And when they say no, you blame the industry. Let me show you what Most filmmakers are still playing the old game. Make the thing. Shop it around. Beg somebody to distribute it. And when they say no, you blame the industry. Let me show you what happens when you flip it. Mark Fischbach (Markiplier) is a YouTuber. He self financed his indie horror film happens when you flip it. Mark Fischbach (Markiplier) is a YouTuber. He self financed his indie horror film
Iron Lung and shared the entire process with his audience. Not just the trailer. The journey. When the film came out, it was only in about 60 theaters. So Mark told his audience: if you want this in your city, call your theater and request it. And they did. Fans picked up the phone. They made noise. They demanded it.
The release expanded from 60 theaters to more than 4,100 locations worldwide. That's the part people miss. The flex isn't "I made a movie." Everybody makes movies. The flex is that he had people willing to pick up the phone and fight for it. That's what it looks like when you own demand.
So here's the move. Build your audience while you're building your project. Share the journey. Not just the finished product. The messy middle. The decisions. The setbacks. The small wins. Because when you finally have something to sell, you won't be screaming into the void. You'll have people who are already invested. And that changes everything.
I'm rooting for you,
Nicki
P.S.
Tomorrow I show you where to get the money to make your projects in Los Angeles.
