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Stop chasing Netflix. Start with your people.

by Nicki MIcheaux
Feb 24, 2026
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Kickstarter for Filmmakers: Audience Development

Everybody asks, “How do I get Netflix to notice me?” You don’t start with Netflix. You start with your people. That's your audience.

 

  • First, who are your people? Be real about it.
  • Next, where do they hang out? Online, in rooms, on Sundays—be specific.
  • Then, can you prove they want what you’re making?

Two fast examples from the real world:

Angel Studios built The Chosen by going straight to church communities and letting fans “pay it forward.” They grew an audience first, then scaled big.

Tyler Perry toured his plays through Black community spaces—churches, barbershops, beauty salons—and built a massive mailing list. Audience first, buyers later.

 

So before you pitch Netflix, build your audience: find your people, go to their spots, prove they want it.

 

Rooting for you,

Nicki

 

P.S. - Free web class this Thursday: Insider Secrets to Raising Money in Hollywood.

Join me live and bring your questions.

 

 Save my Seat!

 

 

 

 

 

 

 

 

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